Sweetlicious x Sparkhub

Sparkhub handles

  • Professional photo & video shoot

  • Instagram reels & short-form content creation

  • Social media management (Instagram)

  • Targeted content to attract students and dessert lovers

Challenges

Before Sparkhub joined in, Sweetlicious:

• Had strong in-store appeal but lacked quality visuals online
• Didn’t have a content system in place
• Needed to increase footfall from local students
• Wanted to make their dessert page look aesthetic and crave-worthy
 

Solutions

We delivered a high-impact creative content package:

• Conducted a professional content shoot (photos + videos + Reels)
• Refreshed the Instagram layout, creating a consistent and polished visual identity
• Produced reels showcasing desserts, toppings, and seasonal promos
• Strategically posted content tailored to student cravings and late-night dessert urges
• Added highlights, story categories, and repost strategies to beautify the page

Results

  • Instagram profile transformed to feel premium and scroll-stopping

  • Dramatic rise in reel views and profile visits

  • Higher engagement from students tagging friends and visiting store

  • Multiple posts brought direct walk-ins after going live

  • Business now has a visual library to use long-term
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