Londis x Sparkhub
Sparkhub handles
Daily content planning & posting
Promo graphics for stories and feed
Occasional in-store print designs
Community interaction through replies & DMs
Challenges
Before Sparkhub stepped in, the Londis Kelvindale branch had:
• No consistent online presence
• Low visibility of promotions beyond in-store foot traffic
• Minimal engagement with the local community on social platforms
There was a disconnect between the store’s strong in-person customer base and its lack of activity online — meaning opportunities were being missed to retain and re-engage local shoppers digitally.
Solutions
To close that gap, we implemented a lightweight but high-impact strategy:
• Rolled out daily social media posts highlighting in-store promotions, new arrivals, and time-sensitive deals
• Designed branded, consistent visuals that made the store instantly recognizable online
• Engaged directly with the community by replying to DMs and comments, building trust and interaction
• Leveraged the store’s existing loyal customers, turning them into repeat online engagers by consistently posting content they cared about
• Launched giveaways and special promos through stories and posts to spark even more activity and word-of-mouth
Results
The results were fast and tangible:
Dramatic increase in story views, DMs, and post engagement
More questions from customers about offers, opening hours, and stock
Locals began visiting the store after seeing posts, with staff confirming that footfall aligned with our most popular content
Social media became a key communication tool between the store and its community
