OSD x Sparkhub
Sparkhub handles
- Meta (Facebook & Instagram) Ads Strategy & Execution
- Google Ads Campaigns for Search Intent
- Landing Page Optimization
- Lead Tracking & Performance Reporting
- Ongoing Budget Adjustments for Maximum Efficiency
Challenges
Before Sparkhub stepped in, Oxford Sliding Door:
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Had no structured online lead generation strategy
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Relied primarily on word-of-mouth and offline inquiries
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Faced inconsistent monthly enquiries and difficulty scaling digital visibility
In a competitive home improvement sector, Oxford needed a cost-effective, high-converting advertising system to generate leads and drive consistent business growth.
Solutions
To tackle this, we launched a performance-focused paid media strategy:
Ran Meta ad campaigns targeting homeowners, renovators, and property developers in Oxford and surrounding areas
Designed high-converting creative assets and messaging tailored to sliding door installation needs
Launched Google Search ads to capture high-intent users actively looking for sliding door solutions
Optimised ad spend through ongoing A/B testing and targeting refinements
- Built a robust lead tracking system to monitor enquiries and calculate cost-per-lead in real time
Results
From Nov 20, 2024 to Feb 17, 2025, the campaign delivered exceptional results:
Total Ad Spend: £2,600
Total Leads Generated: 54
Cost Per Lead (CPL): £48.15
Industry Benchmark CPL (Home Services): ~£80
- Sparkhub CPL Efficiency: 40% lower than industry average
