OSD x Sparkhub

Sparkhub handles

  • Meta (Facebook & Instagram) Ads Strategy & Execution

  • Google Ads Campaigns for Search Intent

  • Landing Page Optimization

  • Lead Tracking & Performance Reporting

  • Ongoing Budget Adjustments for Maximum Efficiency

Challenges

Before Sparkhub stepped in, Oxford Sliding Door:

  • Had no structured online lead generation strategy

  • Relied primarily on word-of-mouth and offline inquiries

  • Faced inconsistent monthly enquiries and difficulty scaling digital visibility

In a competitive home improvement sector, Oxford needed a cost-effective, high-converting advertising system to generate leads and drive consistent business growth.

Solutions

To tackle this, we launched a performance-focused paid media strategy:

  • Ran Meta ad campaigns targeting homeowners, renovators, and property developers in Oxford and surrounding areas

  • Designed high-converting creative assets and messaging tailored to sliding door installation needs

  • Launched Google Search ads to capture high-intent users actively looking for sliding door solutions

  • Optimised ad spend through ongoing A/B testing and targeting refinements

  • Built a robust lead tracking system to monitor enquiries and calculate cost-per-lead in real time

Results (Nov 20, 2024 – Feb 17, 2025)

  • Total Ad Spend: £2,600

  • Total Leads Generated: 54

  • Cost Per Lead (CPL): £48.15

  • Industry Benchmark CPL (Home Services): ~£80

  • Sparkhub CPL Efficiency: 40% lower than industry average

This campaign outperformed industry norms — more leads, lower cost, and stronger ROI for the client.

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