Missfit x Sparkhub

Sparkhub handles

  • Set up and optimized website development

  • Google My Business setup & SEO optimization

  • Daily content planning & posting

  • Promo graphics for stories and feed

  • Community interaction through replies & DMs

Challenges

Before Sparkhub stepped in, Missfit Hair Co. had:

  • No online presence — no website, no social media, no search visibility

  • Zero footprint on Google Maps or local SEO listings

  • No clear brand identity or way to convert online traffic into bookings

This meant potential clients in Fort Lauderdale weren’t even discovering the salon online — and those who had heard of it had no platform to engage, book, or explore the services offered.

Solutions

To turn things around, we deployed a full foundational strategy:

  • Designed and launched a custom, mobile-optimized website with clear service offerings and a booking CTA → missfithairco.com

  • Set up and optimized the Google Business Profile, making the salon discoverable in local searches and on Maps → Google Profile

  • Created and launched the brand’s Instagram account from scratch → @missfithairco

  • Posted daily branded content including appointment reminders, hairstyles, and seasonal promos

  • Replied to DMs, comments, and engaged directly with the community to grow the local following organically

  • Crafted a visual identity around bold, black-and-purple themes to match the brand’s aesthetic

Results

The impact was immediate and continues to grow:

  • Missfit Hair Co. now shows up in local search results and Google Maps

  • Consistent Instagram growth, with new followers engaging and inquiring about bookings

  • Clients use DMs to ask about services, availability, and recommendations

  • First-ever digital presence led to multiple bookings within the first month

  • Google reviews and impressions have started to climb organically

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