Keystore x Sparkhub

Sparkhub handles

  • Daily content posting & stories

  • Community replies and DMs

  • In-store offer promotion via social media

  • Branded content design

Challenges

Before Sparkhub stepped in, the local Keystore branch:

• Had no structured posting or community engagement strategy
• Promotions were only seen in-store with no online boost
• Engagement from locals was low or non-existent
The store had great deals — but no way of getting them in front of the digital audience.

Solutions

In a short, focused campaign we:

• Rolled out daily Instagram stories and feed posts
• Highlighted in-store promotions with branded content
• Replied to DMs and built trust with the local audience
• Made sure the store looked local, friendly, and approachable online

Results

  • Uptick in story views and DMs from locals asking about offers

  • Confirmed foot traffic increase tied to post timings

  • Gained new followers in the local area, improving brand familiarity

  • Staff reported customers referencing specific offers they saw online

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